Have you ever wondered what attracts people to certain sites or blogs? What grabs interest and how? Let’s briefly go over AIDA, a marketing formula and acronym that *aids* with website design. You’ll want to grab the reader’s attention first, then peak their interest, which then leads to desire of a certain product or service, and then finally action with either a purchase or share.
I will be taking you through one website which centers around a very special place that is full of adventure, recreation, and fun...Moab, Utah!! Moab offers great opportunities for rafting and other high adventure activities in a unique and magnificent landscape. I chose the website of MOAB ADVENTURE CENTER to share with you and evaluate, please follow this link and observe my screenshot below: http://www.moabadventurecenter.com.
A=Attention: Although my attention WAS NOT immediately captured by their heading picture (office building, BLEH!), my eyes moved just slightly down and my attention was grabbed by the caption of their YouTube video, “Moab: Adventure Capital of the West”. That’s a big declaration of a place, especially for someone who isn’t from the western United States and is looking for the quintessential experience of the American West.
I=Interest: After the attention grabbing video statement, I was interested in viewing the video, especially since it was only two and a half minutes long. It peaked my interest even more by showing beautiful pictures of the landscape which includes multiple state and national parks, inspiring quotations that floated on and off screen, and people doing adventurous activities like rafting, biking, and off-roading.
D=Desire: Once the video concludes, I instantly had the desire to go and visit Moab, Utah! The tabs on the left side of the page make that desire even stronger as each activity is listed out with links that include even more enticing pictures, videos, information, and price rates.
A=Action: Action is made pretty easy, with tabs above, below, and to the side of the video that offer places to stay, how to get there, maps, and activity reservations to be made. It has offers to everybody, including packages based on your major interests of Moab (since there are so many!) They don’t skimp on any details and offer transportation options from airfare to buses and trains. Hotels are offered as well as campground information.
In conclusion, we can see the effectiveness of the AIDA process with the moabadventurecenter.com website. It peaks our interest through spectacular videos, endless opportunities (aka: tabs) for adventure and fun, and overall a spectacular trip to the quintessential American West.
*Please leave a comment if you agree or disagree with any of my points in particular. I think a good course of action for the Moab Adventure Center would be adding the attention grabbing declaration: "Adventure Capital of the West" somewhere else on the homepage instead of just on the video and in bigger letters? What do you think? Would that help the initial attention-grab? Please share what first grabbed your attention on their site!